Context: Independent Study | VCU Brandcenter Student Project
Team: Cole Farrar
Toolkit: Adobe Creative Suite, Figma, & Waldo.
Role: Experience Designer & Digital Strategist
Team: Cole Farrar
Toolkit: Adobe Creative Suite, Figma, & Waldo.
Role: Experience Designer & Digital Strategist
OBJECTIVE
Bring We’re Not Really Strangers’ card game online.Bring We’re Not Really Strangers powerful relationship centered card game to the digital world in order for the game to be played anywhere.
PROBLEM
Technology provides a false sense of connection.We feel a false sense of connection to others due to technology’s status driven platforms, centered around quick, non permanent interaction.
INSIGHT
Communicating online is bite-sized and brief.
Conversations online involve a limited character count, with emojis bearing the weight of expression, and are straightforward and to the point in nature.
STRATEGY
Relationships that feel close.Provide a place that amplifies meaningful connection online through the use of auditory and visual communication practices.
CONCEPT
Conversation Beyond the Surface.Create and maintain meaningful relationships online; because communicating online should feel just as special as doing so face-to-face.
ORIGINAL PRODUCT OVERVIEW
How to Play the Traditional Game
CURRENT STANDING
LEADING PRODUCT DECISIONS
Effective Digital Communication
NOW ONLINE
Digital Product Innovation
iMESSAGE APP
Plug inMeeting people where they are already chatting. Yet pushing the conversation to have more meaning with prompts and voice recording.
FACETIME
Plug in
STRATEGIC PLACEMENT
Awareness
SOCIAL MEDIA
Targeting existing customers with strong, established social presence.
Targeting existing customers with strong, established social presence.
OUT OF HOME
Drawing on the irony of travel due to the new online product eliminating distance barriers.
Drawing on the irony of travel due to the new online product eliminating distance barriers.
MERCHANDISE
Aligning to apparel and bold statements the brand already provides.
Aligning to apparel and bold statements the brand already provides.
PRODUCT PARTNERSHIP
Capitalizing on new relationships
PROCESS
REFLECTIONS
- I took my love for the game We’re Not Really Strangers and simply extended its reach. I dove into my personal understanding and love for the game while gathering perspectives from other players. After understanding their current standing and success, I dove into the principles of game design that focused on not losing the core purpose of the game… meaningful connection.
REFLECTIONS
- Creating work that centers and evokes community excites me, as it gives the work a powerful purpose to connect.
- Understanding principles of game design interests me, as games promote inclusivity and fun to everyday life.
