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WORK
      We’re Not Really Strangers
      Durex
      Spotify Arcade
      Arby’s    
      Pringles
      Coca-Cola       
      REI Arena
      Fantastic Escape Den
      Gymshark

PLAY
Polaroids
Playlists For Pals
     Artwork

ABOUT
RESUME
Context: VCU Brandcenter Student Project
Team: Cole Farrar & Miranda Arias
Toolkit: Figma & Adobe Creative Cloud
Role: UX/UI Designer




OBJECTIVE

Evoke music discovery through Spotify.

Spotify wants to devote more energy toward music discovery through in app changes and updates to encourage engagement.

PROBLEM

Users fall into the routine of listening to the same music on repeat.
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Browsing through hit-or-miss playlists and auto-generated suggestions makes discovering music disorganized and time consuming.

INSIGHT

Finding new music is like a game.
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Whether secretly Shazaming a song, stalking a friend's playlist, or scouring social media comments for the audio used, finding new music is an escapade.









STRATEGY

Spotify presses play on discovery. 

Provide a place where listeners can discover new music their friends and community are listening to.

CONCEPT

Spotify Arcade.

Spotify Arcade is an in-app add-on gaming space for Spotify users. Each game creates either a social opportunity for users or a solitary way to dive into the world of music.










ARCADE GAMES

How to play, while you listen









SET IT UP

Gather, queue up, enjoy

CREATE A GAME
  • Choose to host or join a game. Select the session name, number of rounds & invite friends to play.

CHOOSE A CATEGORY & SONG
  • The game master chooses – or creates – a category. Then players choose a  song aligned to  the scenario.










LISTEN & PLAY

It is a guessing game 

GUESS WHO QUEUED IT
  • Songs are played and you are tasked to guess which of  your friends queued the song. Do you know their taste?

VIEW RESULTS
  • Finalize guesses and earn points at the end of each round. Continue playing or leave with a new playlist.






PROCESS 
  • Excitement was at the base of this project due being able to work around the topic of music. Focusing heavily on the ways in which gamification can spur music discovery and create a community experience was achieved through user centered research and user interaction systematic thinking. Additionally, basing the project around interview findings to understand pain points in music discovery sparked the best solution.

REFLECTIONS
  • Pushing a brand's identity in a siloed extension while aligning to the brand identity brought a rejuvenating nuance to the product extension. 
  • Starting with low fidelity prototyping is vital for making a final product that is optimal for selling the idea.