Context: VCU Brandcenter Student Project | Week Sprint 
Team: Cole Farrar
Toolkit: Adobe Creative Suite
Role: Art Director, Strategist, Experience Designer


Invite participation in YMCA.

Develop a concept for a nonprofit organization that is centered around the end-user and invites participation. 


Create an immersive experience. 

Invite all members of the YMCA community to come together for a positive cause.


Peach Basket Bracket.

Inspired by James Naismith, this  tournament is reminiscent of when baskeetball  was first invented.