CHALLENGE

Invite participation in YMCA.

Develop a concept for a nonprofit organization that is centered around the end-user and invites participation. 

OPPORTUNITY

Create an immersive experience. 

Invite all members of the YMCA community to come together for a positive cause.

SOLUTION

Peach Basket Bracket.

Inspired by James Naismith, this  tournament is reminiscent of when baskeetball  was first invented.