Context: VCU Brandcenter Student Project | Week Sprint
Team: Cole Farrar
Toolkit: Adobe Creative Suite, MidJourney
Role: Art Director, Strategist, Experience Designer
Team: Cole Farrar
Toolkit: Adobe Creative Suite, MidJourney
Role: Art Director, Strategist, Experience Designer
CHALLENGE
Gamify Plan 9 Records.Develop a concept for a retail store experience that is centered around the end-user, invites play, and applies the principles of game design.
OPPORTUNITY
Incentivize the in-store experience.Invite play into a retail store experience that is not only entertaining, but also incentivizes customers to purchase more and return to the store.
SOLUTION
Trivia Booth.Test shoppers’ knowledge of music with an in-store trivia booth. Solve audio, visual, or traditional trivia related questioned centered around music to receive rewards.