Context: VCU Brandcenter Student Project | Week Sprint
Team: Cole Farrar  
Toolkit: Adobe Creative Suite, MidJourney
Role: Art Director, Strategist, Experience Designer


Gamify Plan 9 Records.

Develop a concept for a retail store experience that is centered around the end-user, invites play, and applies the principles of game design.


Incentivize the in-store experience. 

Invite play into a retail store experience that is not only entertaining, but also incentivizes customers to purchase more and return to the store. 


Trivia Booth.

Test shoppers’ knowledge of music with an in-store trivia booth. Solve audio, visual, or traditional trivia related questioned centered around music to receive rewards.