Context: VCU Brandcenter Student Project | Week Sprint 
Team: Cole Farrar & Hazel Cimino 
Toolkit: Adobe Creative Suite
Role: Art Director, Strategist, Experience Designer


Extend brand story of Fantastic Mr. Fox.

Develop a concept for an entertainment brand that is centered around the end-user, allows people to “participate” in the brands narrative, and considers the role of emerging technology.


Create an immersive experience. 

Invite fans of the classic Wes Anderson film, Fantastic Mr. Fox, into an immersive experience catered to all demographics. 


The Fantastic Escape Den.

Launch an escape room allowing participants to take part in the Fantastic Mr. Fox storyline separated into three rooms themed after the three villains of the film.