CHALLENGE

Extend brand story of Fantastic Mr. Fox.

Develop a concept for an entertainment brand that is centered around the end-user, allows people to “participate” in the brands narrative, and considers the role of emerging technology.

OPPORTUNITY

Create an immersive experience. 

Invite fans of the classic Wes Anderson film, Fantastic Mr. Fox, into an immersive experience catered to all demographics. 

SOLUTION

The Fantastic Escape Den.

Launch an escape room allowing participants to take part in the Fantastic Mr. Fox storyline separated into three rooms themed after the three villains of the film.