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WORK
For All Shark Kind
REI Arena
IDK You Tell Me
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PLAY
Polaroids
Playlists For Pals

ABOUT
RESUME

Context: VCU Brandcenter Student Project  
Team: Cole Farrar  
Toolkit: Adobe Creative Suite, Figma, Canva, ChatGPT
Role: Art Director, Strategist, Experience Designer


CHALLENGE

Build community around Billy Eichner.

Create a brand concept for a celebrity that aligns with their values, builds community, and integrates emerging technology.

OPPORTUNITY

Aid the LGBTQ+ community. 

Invite Billy Eichner’s fan base comprised of a diverse community and enlighten them with comical relief and impactful guidance.  

SOLUTION

IDK You Tell Me. Billy Eichner ChatGPT.

Ask questions about your sexuality and get generated responses in Billy Eichner’s comical and straightforward manner. 






IDK YOU TELL ME

THE NEW WAY TO UNDERSTAND YOURSELF

  • CHAT - Ask Billy Eichner anything and get his comical response in return to serious questions. 
  • TESTIMONIALS -Connect with others through relatable life stories.
  • RESOURCES - Discover alternative answers and supportive online communities.
  • LAUGH - Watch hilarious stand-up comedy shows from Billy Eichner and friends.






SPREAD THE WORD

ADVERTISING

Through capturing the attention of viewers in making them ask themselves these questions or spark laughter, IDK You Tell Me will gather more attention. 

  • Help in reaching the target audiences of those who are sexually confused, know little about the LGBTQ+ community, and don’t have a safe place to ask important question.
  • Promote conversation to arise in the media.